27 Dec 2018

1930s Art Deco and Modernism

Streamline Moderne
What is Art Deco?
Do you like cantilevered simplicity or Jazz Age geometrics?
Do you "ooh" every time you drive past The Hoover Factory?
Do you "wow" when you see Senate House?
Do you yearn to live in a house with interiors to rival Eltham Palace?
There is not just one design ideal for this period – we’ve all got a different take it beacuse "Art Deco" has become a catch-all term for the mid20s to pre-WW2; a time of change when architects were keen to move away from the fussy embellishments and drapery of the past.
You might be surprised to learn that he term "Art Deco" was not coined until 1968 by Bevis Hillier when he referred to this period in reference to the International Exhibition of Modern Decorative and Industrial Arts that took place in Paris, 1925. But it is a bit misleading, especially in regard to architecture, as most of the buildings that carry the tag are lacking in decoration – it's all about simplicity of line with a bit of geometric ornamentation here and there. One could argue that the only style that fits the term is the Egyptian temple revival. But it also covers tiled factory façades, temples to industry, Portland stone banks, minimalist shop fronts, ocean liner office blocks and impressive department stores.

Join me on a walking tour to find out more. I have pounded the streets and discovered many unsung gems. These I have collected into a series of "Art Deco era" tours (or should we say, early 20th Century architecture tours?) and I am sure on every walk you will find something that gives you that 'wow' moment.

Art Deco-themed tours in Soho, The City, Islington, Shoreditch, Piccadilly, Smithfield and more. Please see the schedule for more information or subscribe for updates here.
Here's a review from my tripAdvisor page about my Art Deco Holloway walk:
My Holloway tour includes the marvellous neon sign shown right. This night-time image and a day time shot of the building are available as cards and prints at various sizes. Lot more images of Deco buildings available in print form inc the Carreras factory at Mornington Crescent and The Carlton Cinema in Essex Rd. See my online shop here. Or contact me to make a purchase in person.